Expand your customer base: eniline Limited - tailor-made suits, café-bar and fashion

The Swiss family business eniline Limited operates a men's clothing shop with an affiliated bar on Junkerngasse in Bern. In addition to tailor-made suits, the range includes a prêt-à-porter collection of selected top brands.

Foto: RUBIROSA

Over the years, the company has built up a respectable customer base. When collecting customer data, eniline always asks for permission to occasionally send SMS messages to draw attention to events or special promotions.

eniline reminds its customers via SMS of pick-up appointments, draws their attention to special occasions or campaigns and even asks questions if there are any queries during order processing.

Spring campaign

A campaign with the label RUBIROSA is planned for May. Since 2018 eniline carries the brand «RUBIROSA The Gentlemen's Brand», named after the legendary Latin American gentleman Porfirio Rubirosa (1909-1965). Rubriosa produces exclusive sneakers for men. All pieces are handmade to the highest quality and offer unsurpassed comfort. The company respects the traditional standards of craftsmanship and relies on the most experienced manufacturers in Italy.

eniline and Rubirosa have agreed on a discount of CHF 25.00 on Rubirosa Sneakers as part of a product presentation of the Olive-Leather Sneakers. The current Kickstarter campaign for the RUBIROSA Olive-Leather Sneakers will be promoted on site and in the invitation.

Announcement

eniline and Rubirosa have ensured that the occasion and Kickstarter campaign will be announced in advance in letters and e-mails. Posters hang at prominent places in the fashion house and flyers are displayed at the counter of the eniline bar.

Reminder

The day before the presentation, the fashion house reminds its customers of the occasion once again.

Success

The presentation was a complete success for both the fashion house and the fashion label. Surprisingly many sneakers went over the counter right at the event, many pre-orders were placed and many customers found more items of clothing and accessories in the current eniline collection. In addition, the fashion house was able to expand its customer base with around 100 new contacts.