Customer contact results in additional business: The Favre Auto House part 2: Spring Promotion Pit Stop

This year's Spring Exhibition was a full success for The Favre Auto House. Besides selling several new cars and a large number of used vehicles, CEO René Favre managed to expand his opt-in address list with over 200 new contacts with mobile phone numbers.

Foto: Bo Nash from Arlington, TX (Kasey Kahne Pit Stop)/Wikimedia Commons/Lizenz: CC BY-SA 2.0

This year it already seems to be sure that winter won't break in again. Therefore, René Favre prepares everything for the planned Spring Promotion Pit Stop for changing wheels on summer tires and a vehicle check.

The Offers

The pressure from the competition is high. The Favre Auto House has to stand out with a special promotion offer. René Favre has decided the price for the change to summer tires to be set low. Also the price for the vehicle check he puts almost almost below cost.

Since each customer contact is a good chance for additional business offers (new tires, repairs, and possibly even the sale of a new car, etc.), the price of the Combo Offer Pit Stop is set so low that customers can hardly say no.

Advertising

The event is promoted in all correspondence and emails. Flyers are presented at the bar and a poster is hanging in a prominent place at The Favre Auto House.

Accompanying Text Messaging Broadcast

Reminder Text Message

In the last week of April, The Favre Auto House reminds all customers who have not made use of any of the offers, of the imminent end of the Spring Promotion Pit Stop:

Success

The Spring Promotion Pit Stop has more than paid for René Favre. The extremely tight calculated Offers of the Spring Promotion Pit Stop attracted significantly more customers into the dealership than the previous year. In particular, the reminder text message had great resonance because of its last-minute character. The resulting additional business far exceeded expectations.